When it comes to choosing a vehicle that epitomizes strength and reliability, Ford's "Built Ford Tough" standard stands out as a beacon of resilience and performance. At Gengras Ford, we proudly offer vehicles that embody this exceptional standard, ensuring you get a ride that not only meets but exceeds your expectations for durability and toughness. Let’s explore what makes Ford’s Built Ford Tough standard a hallmark of excellence and why it should be your go-to choice for a dependable vehicle.
The Essence of Built Ford Tough

Ford’s Built Ford Tough standard is more than just a tagline—it’s a promise of unmatched durability, performance, and innovation. This standard is applied across Ford's lineup of trucks and SUVs, particularly in the renowned Ford F-Series, which has long been celebrated for its rugged capability and endurance.
High-Strength Materials: One of the key elements of Ford’s Built Ford Tough standard is the use of high-strength materials in vehicle construction. For instance, the Ford F-150 features a military-grade aluminum alloy body that is lighter yet stronger than traditional steel. This not only enhances fuel efficiency but also provides superior durability, allowing the vehicle to handle demanding tasks and harsh conditions with ease.
Rigorous Testing: Ford’s commitment to toughness is evident in its rigorous testing procedures. Every Ford vehicle undergoes extensive testing to ensure it can withstand extreme conditions, from harsh weather to rough terrains. This includes simulated tests that replicate real-world challenges, ensuring that Ford vehicles are built to last and perform reliably under pressure.
Engineered for Excellence
Ford’s Built Ford Tough standard extends to the engineering of its vehicles, ensuring that every component is designed for resilience and high performance.
Advanced Powertrains: Ford’s powertrains are engineered to deliver both power and efficiency. The EcoBoost engines, available in many Ford models, combine turbocharging with direct fuel injection to offer impressive performance while maintaining fuel economy. These engines are tested for durability to ensure they can handle heavy loads and challenging driving conditions.
Innovative Suspension Systems: Ford vehicles are equipped with advanced suspension systems designed to provide a smooth and controlled ride, even in the roughest terrains. The Ford Raptor, for example, features a specialized suspension system that enhances off-road capabilities and ensures comfort and stability on uneven surfaces.
Durability Meets Innovation
Ford’s Built Ford Tough standard is also about integrating innovative features that enhance the durability and functionality of its vehicles.
Protective Features: Many Ford models come with protective features such as skid plates and underbody armor to guard against damage from debris and rough terrain. These features are designed to ensure that your vehicle remains in top condition, even when tackling off-road challenges.
Rust and Corrosion Protection: Ford employs advanced rust-resistant coatings and treatments to protect vehicles from corrosion. This is particularly important for those who live in areas with harsh weather conditions or frequently drive in rugged environments. By preventing rust and corrosion, Ford ensures that its vehicles maintain their durability and appearance over time.
Why Choose Ford’s Built Ford Tough Standard?
Opting for a Ford vehicle with the Built Ford Tough standard means choosing a ride that embodies resilience, reliability, and performance. Whether you’re looking for a truck that can handle heavy-duty tasks or an SUV that can navigate rough terrains, Ford’s Built Ford Tough standard guarantees that you’re investing in a vehicle designed to meet your needs and exceed your expectations.
Peace of Mind: With Ford’s Built Ford Tough standard, you can have confidence in your vehicle’s ability to handle demanding conditions and deliver reliable performance. This peace of mind comes from knowing that your vehicle has been rigorously tested and built to withstand the challenges of everyday life.
Exceptional Value: Ford’s commitment to durability and performance means that you’re getting exceptional value for your investment. A vehicle that’s built to last not only offers long-term reliability but also helps reduce the overall cost of ownership by minimizing the need for frequent repairs and maintenance.
Conclusion
Choosing a vehicle that embodies the Built Ford Tough standard means selecting a ride that offers unparalleled resilience and performance. At Gengras Ford, we are dedicated to helping you find a vehicle that meets your high standards and provides the durability and reliability you need. Visit us today to explore our selection of Ford trucks and SUVs and experience firsthand why Ford’s Built Ford Tough standard is the gold standard in automotive excellence. Ride with resilience and make your next vehicle a Ford—where strength and reliability meet innovation and performance.